WHAT WE OFFER
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Digital user experience
Consultancy
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Visual recommendations
Let us thoroughly review your most important user journeys and propose changes that will drive meaningful experiences.
We work hand in hand with your design team. Consider us your UX stamp of approval.
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Digital user experience
Consultancy
We advise companies on the steps they need to take to transition to a user-centric culture.
Trust us to challenge you with the crucial questions before you make significant decisions about your customer experience strategy.
Whether you´re seeking a single piece of advice or ongoing guidance, we're eager to take the lead and support you.
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One-off
Consultancy
Seeking one-off advice to get some direction, make strategic decisions, and avoid pitfalls?
Join me for a focused 2+hour session where we'll align your vision with a cohesive user experience strategy. Let's work together to refine your approach and set your product on the right path.
Let's dive into your situation and goals.
If we can help, we'll show you how.
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Delightful Analog experiences
At I Life You, we've carved out a special space dedicated to exploring fresh experiences in the physical world.
Our main goal? Crafting customer experiences that resonate with genuine emotions.
At the core of our strategy lie two fundamental psychological principles: personalization and surprise. We firmly believe that genuine humanization occurs when we establish a close connection with people's hearts.
We're on the lookout for partners who resonate with our approach – whether it's hotels, hospitals, care homes, or any client facing spot up for a bit of collaboration.
We have great innovative ideas that we would like to test out together.
Ready to dive into a pilot project with us and make customer service a bit more human, with a dash of personalization, delight, and surprise?
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We have seen all kind of situations inside organisations where a product or a service is jeopardized by...
- Teams that are too junior and they may be good designers but don´t have the resources to defend a good design in front of stakeholder.
- Groupthink loops and toxic dynamics with stakeholders where the last decision was made by the best paid person in the room.
- UX teams that don´t have enough knowledge on psychological principals to back up their decisions
And many more. We offer an alternative, a second opinion, a fresh objective glance at your product backed up by a very experienced team
It goes beyond aesthetics and usability.
And more about having a significant and positive impact on your customers' lives
Meaningful products strive to resonate with users on a personal level, often by:
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Purpose : it addresses real problems, provides value, or serves a greater cause
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User-Centered: It prioritizes the user's well-being and values and improves their quality of life.
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Emotional Connection: Creates a sense of fulfillment, satisfaction, or happiness.
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Empowerment: Empowers users by providing them with tools, knowledge, or experiences that improve their lives or enables them to achieve their goals
If your product successfully addresses any of these levels for your customers, you are headed in the right direction. If it falls short, it may be a good time to consider how you can incorporate these fundamental pillars into your top priorities.
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Humanizing your user journeys means optimizing the interactions and experiences that users have with your product or service in a way that aligns with their fundamental human needs, values, and emotions.
It involves acknowledging and addressing the human aspect of user experiences rather than treating users as mere data points or statistics. This approach focuses on making the user journey more relatable, empathetic, and personal.
We use the delight strategy to accomplish this, amongst other things.
Delighting your customers is the best long-term strategy for your business. The trick is finding the right time and place to delight them!
In product psychology and user experience design, cognitive biases are psychological tendencies and mental shortcuts that influence how users perceive, interact with, and make decisions about your product or service.
Understanding cognitive biases in this context helps designers and product developers create user experiences that align with users' natural cognitive processes, resulting in more effective and user-friendly products.
If the content within this space aligns with your vision for the future direction of your product and service, and you're eager to elevate your product to the next level within the UX pyramid, then it's the right moment to initiate a discussion.
On our call, we will cover:
1- Short introduction about your business (your vision)
2- You will tell me where you think your service currently is in the UX pyramid and which user journeys worry you the most (your goal)
3- I will tell you the steps to improve your customer journeys
4- Then we will say good-bye and If we get a good feeling about each other, we will probably start start working together some time soon after.
We offer three services
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We provide advice to digital companies on how to grow based on humanizing values. Typically, we conduct meetings and workshops with CEOs and stakeholders to demonstrate the value of a healthy user-centered business.
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We review your customer and product journeys, applying best practices and psychological principles to validate and enhance them. We collaborate with your team, leveraging user research insights and data analytics. If you haven't conducted user research, we have collaborators who can assist.
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We're moving beyond the screen to humanize physical institutions such as clinics, hospitals, and schools. We're tired of being treated without respect, so we're taking action.
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There are different reasons...
Perhaps you're a lead product designer seeking to break away from stagnant dynamics. Alternatively, you could be a CEO aiming to globalize your business and shift towards a user-centered culture. As a product manager, you might be frustrated with the siloed nature of marketing, sales, and product teams, seeking to change the work dynamics. Or maybe you're a product designer who has lost stakeholder trust and needs an external expert to review critical design decisions.
We've witnessed digital teams often lose sight of delivering genuine value to their customers' lives, often due to internal politics, prioritizing business goals over user value, and unmotivated design and development teams facing tight deadlines.
Design teams may struggle to justify their decisions, leading to a loss of trust from their superiors. Regardless of your situation, we offer KIT-KAT – a break, a second pair of eyes to examine existing journeys and enhance business value not through product-led prioritization, but user-led outcomes.
